Falcon
Enamelware

  • Falcon Enamelware

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    Kiwi & Pom approached the UK owners of Falcon enamelware with a view to make the 1920's brand relevant for the 21st Century. Since this first meeting, Falcon has been carefully and sensitively redesigned with a new identity, packaging and products inspired by its British heritage.

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    Kiwi & Pom have added finesse to the products by increasing the gauge of the steel and improving the design of some of the edging detail, to make it more substantial.

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    The product were arranged in sets to make them more giftable.

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    In order to create more brand awareness the Falcon marque was fired into the base of every product.

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    They have also worked closely with the factory to introduce a new palette of colours that would complement traditional home wares and retain the British heritage and utility of the original blue and white Falcon enamelware.

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    Kiwi & Pom are continually designing new products to refresh and extend the range.

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    As well as focusing on the product development, Kiwi & Pom were also heavily involved with the concept and art direction of the Falcon imagery.

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    Whilst still in its infancy, Falcon is now sold internationally including Merci in Paris, Liv in Berlin, MOMA in New York and the V&A and Liberty in London. Falcon has also appeared in numerous publications, both in the UK and internationally.

Falcon Enamelware

In 2008 and pre-empting a resurgence in enamelware, Kiwi & Pom approached the UK owners of Falcon enamelware with a view to rebrand it for the 21st Century.  Since this first meeting, Falcon has been carefully and sensitively redesigned with a new identity, packaging and a new colour palette inspired by its British heritage. Next on the Falcon journey is new products… watch this space.

Kiwi & Pom has worked on many hospitality interiors and always extend their design thinking outside of the physical environment to encompass furniture and fittings, crockery, cutlery and menus.

Whilst looking for some more 'inspiring' crockery options for their client - a stalwart of British retailing – Kiwi & Pom realised that enamelware products were going to make a resurgence back into the high street. With this in mind Kiwi & Pom researched into UK enamelware brands and discovered Falcon enamelware being sold in their local hardware shop - looking rather sad next to the clothes pegs and coat hangers.

Kiwi & Pom tracked down the UK distributor and presented their ideas for re-branding and developing the product to bring it out from underneath the coat hangers and back into the hearts of the public.

Alongside the careful re-branding with Morse Studio, Kiwi & Pom have added finesse to the products by increasing the gauge of the steel and improving the design of some of the edging detail, to make it more substantial. They have also worked closely with the factory to introduce a new palette of colours that would complement traditional home wares and retain the British heritage and utility of the original blue and white Falcon enamelware. Kiwi & Pom are also developing an exciting new range of products that will compliment the classics.

Whilst still in its infancy, Falcon is now sold in more than 15 countries including Merci in Paris, Liv in Berlin, MOMA in New York and the V&A, Barbican shop and Liberty in London.

www.falconenamelware.com

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