Penelope Phone,
Hulger

  • Penelope Phone, Hulger

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    Commissioned by Hulger, The Penelope* phone eschews the temptation for technological upgrade, by being designed to wear in rather than wear out.

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    The Penelope* Phone's styling pays homage to the classic Bakelite phones of the 1920’s,

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    One of the key design challenge was how to design a base unit that could be more than a stand for the handset

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    The Penelope* phone was produced in a series of colours that complimented the 1920's era.

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    Each of the base units was embossed with a handwritten letter – sent from Mr Holger (Grandfather of its founder) to his wife in the 1950s.

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    This attention to detail was carried through to the detailing around the ear and mouth piece.

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    In fabrication terms, the Penelope* phone pushed standard Polycarbonate injection moulding to its limits, creating thick wall sections normally only seen in bakelite.

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    The Penelope* phone has become a modern design classic and has been added to MoMAs permanent design collection.

Penelope Phone, Hulger

Commissioned by Hulger, The Penelope* phone eschews the temptation for technological upgrade, by being designed to wear in rather than wear out.

With styling that pays homage to the classic Bakelite phones of the 1920’s, the Penelope* phone has become a modern design classic and has been added to MoMAs permanent design collection.

Kiwi & Pom were invited to design two Skype telephone handsets for Hulger – the Pip* phone and the Penelope* phone.

The Penelope* phone echoes the famous Bakelite phones of the 20's and 30’s. Restricted by the material’s brittleness, these phones could never become the flowing, sensual objects they meant to be. By the time technology caught up, the trend had moved on to harder, squarer shapes. Kiwi & Pom were invited to look again at this classic styling and, with access to stronger, more flexible plastics, see what could be created.

One of the key design challenge was how to design a base unit that could be more than a stand for the handset. By adding weight and width, the base becomes a clear partner to the iconic handset, and provides the sturdiness to slam the phone down – if required!

In fabrication terms, the Penelope* phone pushed standard Polycarbonate injection moulding to its limits, creating thick wall sections normally only seen in bakelite. 

Each of the base units was embossed with a handwritten letter – sent from Mr Holger (Grandfather of its founder) to his wife in the 1950s.

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